Vidwan-ID : 57649



  • Dr R Venkatesakumar

  • Associate Professor
  • Pondicherry University
Publications 2014 - 2022

Publications

  • 4
    Journal Articles
  • 1
    Book Chapter
  • 1
    Review
  • 2

Citations / H-Index

9 Citations
2 h-index
5 Citations

Google Scholar

Co-author Network


Expertise

Marketing and Quantitative Methods

Personal Information

Dr R Venkatesakumar

Male
Department of Management Studies, School of Management, Pondicherry University
Pondicherry, Pondicherry, India - 605014


Experience

  • Associate Professor

    Department of Management Studies

    Pondicherry University


Qualification

  • Ph.D

    VIT University


Doctoral Theses Guided

2018

Retailers Preference of Trade Promotion Schemes for FMCG Products

D.Ravindran , Pondicherry University

2018

Student Choices of Higher Education Institutions- from Pre-Admission to Post Completion with reference to Engineering Education

V.Sampath, Pondicherry University

2016

Developing Brand Personality Scale for Business Media

Abhishek Kumar, Pondicherry University

2018

Retailers Preference of Trade Promotion Schemes for FMCG Products

D.Ravindran , Pondicherry University

2018

Student Choices of Higher Education Institutions- from Pre-Admission to Post Completion with reference to Engineering Education

V.Sampath, Pondicherry University

2016

Developing Brand Personality Scale for Business Media

Abhishek Kumar, Pondicherry University

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