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Dr Uma Chandrasekaran
- Associate Professor
- Pondicherry University
Publications 2016 - 2019
Publications
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2
Journal Articles
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2
Citations / H-Index
33
Citations
2
h-index
26
Citations
Google Scholar
Expertise
Management
Marketing Management - Consumer Behaviour, Services Marketing, Advertising / Integrated Marketing Communication, Sales & Distribution/ Logistics Management, Marketing Research, Customer Relationship Management, Management Communication and Behavioural Skills Development, Business Ethics, Marketing of High-Tech Products and Innovations, Healthcare & Hospital Management.
Personal Information
Dr Uma Chandrasekaran
Female
Department of Management Studies School of Management, Pondicherry University, Kalapet
Pondicherry, Pondicherry, India - 605014
Honours and Awards
2018
"Vibha" Award for Distinguished Faculty in Marketing Management
Bharatiya Vidya Bhavan’s M.P.Birla Institute of Management, Bangalore
2012
Best Professor Teaching Advertising Management
ABP News Ananda Bazaar Patrika Group
2018
"Vibha" Award for Distinguished Faculty in Marketing Management
Bharatiya Vidya Bhavan’s M.P.Birla Institute of Management, Bangalore
2012
Best Professor Teaching Advertising Management
ABP News Ananda Bazaar Patrika Group
Doctoral Theses Guided
2018
Antecedents of Consumer Brand Non-choice Behavior
Usha D, Pondicherry University
2017
Exploring the Influence of Reliogiosity on Consumer Behavior: A study of Young Indian Muslim Consumers
Tajamul Islam , Pondicherry University
2016
Multi-Channel Marketing of Insurance: Modeling Online Channel Adoption Intent of Insurance Agents and Customers in India
Uma Maheswari V, Pondicherry University
2018
Antecedents of Consumer Brand Non-choice Behavior
Usha D, Pondicherry University
2017
Exploring the Influence of Reliogiosity on Consumer Behavior: A study of Young Indian Muslim Consumers
Tajamul Islam , Pondicherry University
2016
Multi-Channel Marketing of Insurance: Modeling Online Channel Adoption Intent of Insurance Agents and Customers in India
Uma Maheswari V, Pondicherry University
2015
Consumer Disposition Behavior: An Exploration of Factors, Typology And Tendency
S. Usha, Pondicherry University
Membership In Professional Bodies
2010
South India American Studies Network
Life Member
2010
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South India American Studies Network
Life Member
