Vidwan-ID : 57642



  • Dr Uma Chandrasekaran

  • Associate Professor
  • Pondicherry University
Publications 2016 - 2019

Publications

  • 2
    Journal Articles
  • 2

Citations / H-Index

28 Citations
2 h-index
27 Citations

Google Scholar

Co-author Network


Expertise

Management

Marketing Management - Consumer Behaviour, Services Marketing, Advertising / Integrated Marketing Communication, Sales & Distribution/ Logistics Management, Marketing Research, Customer Relationship Management, Management Communication and Behavioural Skills Development, Business Ethics, Marketing of High-Tech Products and Innovations, Healthcare & Hospital Management.

Personal Information

Dr Uma Chandrasekaran

Female
Department of Management Studies School of Management, Pondicherry University, Kalapet
Pondicherry, Pondicherry, India - 605014


Experience

  • Associate Professor

    Department of Management Studies

    Pondicherry University


Qualification

  • Ph.D

    Pondicherry University


Honours and Awards

2018

"Vibha" Award for Distinguished Faculty in Marketing Management

Bharatiya Vidya Bhavan’s M.P.Birla Institute of Management, Bangalore

2012

Best Professor Teaching Advertising Management

ABP News Ananda Bazaar Patrika Group

2018

"Vibha" Award for Distinguished Faculty in Marketing Management

Bharatiya Vidya Bhavan’s M.P.Birla Institute of Management, Bangalore

2012

Best Professor Teaching Advertising Management

ABP News Ananda Bazaar Patrika Group

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Doctoral Theses Guided

2018

Antecedents of Consumer Brand Non-choice Behavior

Usha D, Pondicherry University

2017

Exploring the Influence of Reliogiosity on Consumer Behavior: A study of Young Indian Muslim Consumers

Tajamul Islam , Pondicherry University

2016

Multi-Channel Marketing of Insurance: Modeling Online Channel Adoption Intent of Insurance Agents and Customers in India

Uma Maheswari V, Pondicherry University

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2018

Antecedents of Consumer Brand Non-choice Behavior

Usha D, Pondicherry University

2017

Exploring the Influence of Reliogiosity on Consumer Behavior: A study of Young Indian Muslim Consumers

Tajamul Islam , Pondicherry University

2016

Multi-Channel Marketing of Insurance: Modeling Online Channel Adoption Intent of Insurance Agents and Customers in India

Uma Maheswari V, Pondicherry University

2015

Consumer Disposition Behavior: An Exploration of Factors, Typology And Tendency

S. Usha, Pondicherry University

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Membership In Professional Bodies

2010

South India American Studies Network

Life Member

2010

South India American Studies Network

Life Member

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